EVOLUTION OF THE CATEGORY “ENTREPRENEURIAL POTENTIAL”: STRATEGIC ASPECT
Анотація
The article explores the evolution of theoretical approaches to determining the essence of enterprise potential and substantiates its key role in ensuring strategic development in modern conditions of high uncertainty caused by the war and the transformation of the economic environment of Ukraine. It summarizes scientific approaches to interpreting potential as a multi-level integrated system that combines resources, competencies, knowledge and the ability to adapt. The author's definition of enterprise potential is proposed, which emphasizes its dynamic nature and strategic orientation. The classification of potential by areas of its application is analyzed and the content of functional, strategic, redundant and synergistic potential is revealed. The results of the study form a methodological basis for improving strategic management and strengthening the potential of Ukrainian enterprises in the post-war period.
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