Increase of competitiveness of the construction enterprises in the conditions geopolitical transformations

Анотація

The object of research is the competitiveness of construction enterprises in the context of geopolitical transformations. One of the unresolved problems in this area is the assessment of the influence of external factors on the development of enterprises in the construction industry. Existing methods for assessing competitiveness are quite voluminous and time-consuming and focus more on the economic development of construction enterprises and their competitors. Existing methods do not take into account geopolitical changes in the external environment. That is why, using the matrix method, an express methodology is developed that allows to assess the impact of geopolitical transformations on the level of competitiveness. The study also used cluster analysis methods, which allow to divide the regions of Ukraine into groups according to the signs of construction intensity and the impact of movement of internally displaced persons. The first is the largest with the highest development of the construction industry, the second is the smallest with the highest development of the construction industry and a high number of internally displaced persons and a third – with a low development of the construction industry and a low number of internally displaced persons. Also in the process of research the matrix approach is used, which makes it possible to obtain information about the strengths and weaknesses of the construction company in the aspect of geopolitical transformations, and most importantly to assess how other enterprises cope with the same geopolitical risks. The proposed methodology will be suitable for ongoing monitoring. When applying this method, the company does not incur additional costs for the construction company. A simplified analysis based on publicly available data can be performed by an economist in a standard software package: Excel, can also become part of the analytical software packages used in the enterprise. Compared with similar well-known methods for assessing competitiveness, the proposed analysis evaluates competitiveness in the aspect of geopolitical transformations. This allows construction companies to determine the protection level against environmental factors.

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