Scientific and Methodological Approaches to Researching Competitiveness Management

Анотація

The article is dedicated to the theoretical and methodological substantiation of approaches to studying competitiveness management amid contemporary transformations of economic development. The author outlines the essential characteristics of competitiveness as an object of scientific analysis and identifies factors that necessitate the use of a multidimensional methodological instrumentarium for its research. The key scientific and methodological approaches, including the systemic, situational, goal-oriented, and integrative approaches, are systematically presented, and their methodological role in shaping an adequate research paradigm is substantiated. Special attention is given to the explanation of the integrative approach, which enables the combination of different scientific paradigms and allows for the formation of a comprehensive understanding of the mechanisms of competitiveness management at the micro, meso, macro, and mega levels. It is additionally emphasized that applying this approach enhances the ability of economic systems to adapt to structural changes and ensure strategic resilience. It is substantiated that competitiveness is a systemic, dynamic, and contextually determined phenomenon, the evaluation of which requires consideration of multiple criteria, predictive indicators, and the specifics of both the external and internal environment. It is found that competitiveness management evolves into an integrated mechanism for the adaptation of economic systems to the challenges of sustainable development, digitalization, and increasing environmental requirements. The methodological principles for developing competitive advantages in the context of global economic interdependence and the transition to long-term sustainability models are elucidated. As a result of the study, a generalized methodological conception has been developed, ensuring analytical integrity and flexibility in examining competitiveness and serving as a foundation for further scientific research in the field of strategic management and economic development. The results obtained provide a theoretical basis for subsequent research aimed at deepening the assessment of competitiveness, creating adaptive management models, and refining indicators relevant to the conditions of global economic transformation.

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