Methods of personnel management in the context of digitalization of the economy

Анотація

The article considers modern approaches to methods of personnel management in the context of digitalization of the economy. It was analysed and considered of definitions of the concept of “recruitment” and modern approaches to recruitment in the conditions of digitalization. It was analyzed the foreign experience of the European Union countries on the transformation of the principles of personnel management, which allows to form the most effective modern tools and methodology of personnel management. It was carried out of world recruitment tendencies, which allowed to draw a conclusion about the concentration of this type of business in large network agencies, while preserving local recruitment markets. It was concluded that the field of recruitment is becoming more popular in the online environment, which encourages recruitment agencies to transition to the digital economy. The analysis shows that recruitment through online tools is becoming increasingly popular. Research demonstrates the widespread use of SMM promotion strategies in recruitment, which is becoming the most common tool in the future. It was determined the specific features of recruitment methods through SMM. It was conducted to implement online recruitment activities, a SWOT analysis, the results of which allowed to form recommendations for the use of personnel management methods in the context of digitalization.

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