FORMATION AND IMPLEMENTATION OF THE MODERN PORT OPERATOR BUSINESS MODEL

Анотація

The research presented in this article is aimed at developing a methodo-logy for building effective business models and identifying promising areas for the deve-lopment of port operators. The aim is to make a schematic comparison of different cargo and service orientation of port operators and to analyze the role of the business model in achieving the commercial goals of enterprises. The various business modeling metho-dologies are considered and the methodology used in this article, based on UML (Unified Modeling Language), is chosen, as it is a powerful analytical method for creating diagrams from different data and information sources. Based on the analysis of port operators in Ukrainian sea trade ports, a general profile of the port operator has been deve-loped, which allows reflecting the evolution of the business model of maritime transport organizations from one of the simplest forms to another, representing a typical modern transport enterprise.The article is devoted to the consideration of the main tendencies in the work of Ukrainian seaports. The article analyzes the structure and dynamics of cargo turnover of Ukrainian ports. Ukraine's position in the transport provision of the main pan-European transport corridors has been determined. The main advantages and disadvantages of the logistics process in Ukraine are identified. The logistics index is studied, the main competing countries and directions of further development for Ukrainian transport enterprises are determined. Based on the analysis of growth opportunities for exports, imports and transit, it was determined that the greatest potential for further development for port operators is to expand the cargo base and attract transit cargo. The main reasons for restructuring or transformation of the business model of the enterprise are identified. The main sectors of restructuring the business model of the port operator are identified.

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