ASSESSING READINESS OF STAFF IN UKRAINIAN AND MONGOLIAN MULTICULTURAL COMPANIES FOR CROSS-CULTURAL INTERACTION

Анотація

Urgency of the research. At the present stage of the world economic development cross-cultural interaction be-comes one of the most important aspects in the company's activity. Target setting. According to the socio-psychological law on the existence of a link between positive ethnic identity and ethnic tolerance, one can state that to assess readiness of an individual to cross-cultural interaction it is necessary to as-sess his ethnic identity. Actual scientific researches and issues analysis. At present a large number of methods to assess ethnic identity have been developed: a universal scale of ethnic identity and ethical self-identification, methodology "Ethnic Identity", a scale of express assessment of feelings, methodology for assessing positive aspects and uncertainty of ethnic identity, etc. Uninvestigated parts of general matters defining. Emic approach is the basic conceptual approach on which methods of assessing ethnic identity are based, and there is no etic approach. However, the combination of these two approaches is the basis for cross-cultural research. The research objective. The aim of the research is to assess readiness of the Ukrainian and Mongolian multinational companies’ staff for cross-cultural interaction on the basis of a comprehensive methodological approach for assessing ethnic identity and identifying behavioral strategies of staff in the process of cross-cultural interaction. The statement of basic materials. The staff in Ukrainian companies are characterized by the following types of behav-ioral strategy: 90%  active "intermediaries", 10%  passive "intermediaries". The staff of the Mongolian companies have the following behavioral strategies: 55% of active intermediar-ies, 5% of passive "intermediaries", 25% of active "national-ists", 5% of "Neurotic ethnophobes", and 10% of employees are inclined to the behavior of passive "intermediaries". Conclusions. The staff in Ukrainian multinational compa-nies in comparison with the staff of Mongolian companies have a more positive ethnic identity and are more ready for cross-cultural interaction.

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