Effective management of an agricultural enterprise based on the use of intellectual capital
Анотація
The ability of the economy to create and effectively use intellectual capital increasingly determines the economic strength of the enterprise, its well-being. Intellectual capital will then acquire the appropriate level of significance in the activities of the enterprise when a transparent methodology for its assessment appears, reflecting the high potential of the enterprise and perfect mechanisms for managing such potential, thanks to which management acquires a specific content and specific manifestation, and the functions of intellectual capital management – practical implementation. Intellectual capital plays a key role in the management of a modern enterprise, becoming one of the most important components of its success and competitiveness. In the modern world, based on knowledge and innovation, intellectual resources are the key to generating added value and ensuring sustainable development. Strengthening the competitive position of the enterprise is determined, along with material factors, by the practical and intensive use of intangible factors that have an intellectual form. Intellectual capital management becomes a conscious, purposeful process that ensures the sustainable development of the corporation in a highly competitive environment. It is intellectual capital that determines the company’s ability to effectively use skills and methods of combining resources, people, and processes to create consumer value and ensure access to new markets. The foundation for creating organizational capabilities (operational, marketing, and value chain management capabilities) is elements of intellectual capital, which allow for more effective use of the enterprise’s physical capital. It has been determined that the mechanisms for practical integration of intellectual capital into the strategic management system remain underdeveloped, which complicates the realization of the potential of knowledge, innovation, management competencies, and organizational culture in the agricultural sector. It is substantiated that the effective use of intellectual capital contributes to increasing the flexibility of agricultural enterprises in an unstable economic environment, improving managerial effectiveness, and strengthening positions in domestic and foreign markets. The results obtained can be used in the formation of development strategies for agricultural enterprises and in increasing the efficiency of agricultural management. Keywords: management, efficiency, intellectual capital, adaptability, knowledge, personnel.
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