Тестовий режим. Платформа працює в режимі випробування: частина можливостей ще незавершена, дані можуть змінюватися, а окремі сторінки — виглядати або рахуватися неточно. Як читати показники · Якщо профіль стосується вас
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Globalization of Sports Business Structures and Modern Management Models: Challenges and Opportunities for Ukraine

Svitlana Neukhatska

Анотація

The theses examine the transformation of modern sport into a global business industry in which clubs, federations, leagues and sports brands operate according to corporate logic.The paper summarizes the examples of FIFA, UEFA, NBA, Formula 1, Nike, Adidas and Puma as structures that combine commercial activity, media presence, digital platforms, sponsorship and social responsibility.Special attention is paid to the Ukrainian context: modernization of sports management, the need for international partnerships, investor attraction, infrastructure recovery and the role of sport during the war.It is concluded that for Ukraine the globalization of sports business is not only a challenge but also an opportunity to strengthen economic resilience, international communication and the country's soft power.

Класифікація

Домен
Social Sciences
Галузь
Social SciencesEconomics, Econometrics and Finance
Підгалузь
Gender StudiesEconomics and EconometricsGeneral Economics, Econometrics and Finance
Тема
Sports, Gender, and Society★Global Economic and Social DevelopmentEconomic Systems and Logistics Management

Ідентифікатори

DOI: 10.64076/iedc260621.03

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