STRATEGIC INVENTORY MANAGEMENT OF A TRADING ENTERPRISE
Анотація
In modern economic realities, the problem of strategic inventory management of a trade enterprise does not lose its relevance, because inventories are the main tool for ensuring business success, and at the same time they represent the main danger, since the share of goods inventories for an enterprise is about half of all its current assets. The article provides a critical analysis of the main types of inventory management strategies at the enterprise and proves the importance of the product sales management process in the strategic management system of a trading enterprise. Methods of stimulating the sale of goods and services are proposed, taking into account the specific features of the trade enterprises functioning. A scheme of strategic inventory management of a trading enterprise has been developed and strategic directions for inventory management have been proposed, which will help to solve problems in the enterprise's supply chains, reduce logistics costs, increase production efficiency, as well as ensure the competitiveness of goods, which will positively affect the final financial result of the enterprise.
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