Methodical Aproach To The Selection Of The Corporate Strategy Of Retail Chain Taking Into Account Priority Values
Анотація
The complexity of the organization of trade network activity and the vector directions of its development require the development and implementation of the ground of corporate strategy. The necessity of consideration of certain aspects of the methodology of development of trade networks corporate strategy with the aim <br> of making effective management decisions in long term perspective of their development was determined by the actuality of the research topic. The purpose is the substantiation of the methodological methods of choice of corporate strategies of trade networks. Dynamics of number of trade properties of trade networks is investigated, basic corporate strategies of trade network are focused, methodological methods of choice of corporate strategies of trade networks are proposed, the types of growth of trading networks are revealed, the matrix of choice of basic strategies of growth of trading networks is grounded.
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