СтаттяЗовнішня публікація1 лютого 2014 р.

TRENDS OF TAKING INTO ACCOUNT OF INTERNATIONAL FACTORS IN MARKETING ADAPTATIONAL STRATEGIES OF REGIONAL CENTRES

Iryna BudnikevychTetyana Tatarchuk

Анотація

<p><em>The article investigates the impact of international factors to formation of marketing adaptation strategies of regional centres development; regards influence of “regional revolution” to strategic trends of cities of Chernivtsi and Suceava; forms a list of factors that can either open additional opportunities for a city or, on the contrary, become potential bearers of threats for implementation of sustainable development strategy; attention is paid to threats and advantages for regional economy of activation processes of activity of global trade networks; examples of cooperation in geo-space direction are given; the role of regional marketing technologies is determined in provision of complex long-term cross-border effect of cooperation of Chernivtsi and Suceava as regional centres of Bukovyna. </em></p>

Класифікація

Домен

Social SciencesPhysical Sciences

Галузь

Economics, Econometrics and FinanceEnvironmental Science

Підгалузь

Economics and EconometricsGeneral Economics, Econometrics and FinanceGlobal and Planetary Change

Тема

Labor Market and Education★Economic Issues in UkraineDiverse Scientific Research in Ukraine

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