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ІншеЗовнішня публікація

TALENT FOR CREATIVITY IN MODERN ENTERPRISES

Tetiana OstapenkoAlina MoklyakDaryna Shakal

Анотація

Van Gogh or Paul McCartney, Andersen or Joan Rowlingall these artists and many others have become synonymous with bright works of art.Their authors are either successful during their lifetime or did not have the wealth to live at the level of average standards.Creativity is the key to producing examples in music, visual arts, literature, etc.It may be created without thinking about the highquality sale of the results of this process, but when there are considerations about making a profit, the creative process turns into creativity.Being creative means producing ideas and putting them into practice with a certain income.The economic component of the creative process involves the investment of primary capital (at least consumables and a computer, etc.), the creative process itself as a result of enlightenment and the moment of realization of a given creative idea through sales managers or independently.Allen Gannett [1] testifies that the creative process is described through the four laws of the creative curve.The creative curve is nothing more than the life cycle of a creative product.It begins with the torment of creation -an idea comes, which can be implemented either easily, or in torment -peripheral curiosity; the golden meanas the general awareness of this work; point of banality -something that becomes commonplace in life; failure of new variations -which is not perceived as unique; obsolescence is something which can be got rid of without emotion.The four laws of creativity are consumption, imitation, creative communities and interactions.By following all these laws, a work of art can be got, which can lead to income.Successful artists began to

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