MANAGING THE INNOVATIVE POTENTIAL OF ENTERPRISES IN CONDITIONS OF VARIABLE ECONOMIC DEVELOPMENT

Анотація

The article explores the theoretical and methodological foundations of managing the innovative potential of enterprises under conditions of variable economic development, which is characterised by instability of the external environment, structural transformations of the economy, and limited availability of economic resources. It is substantiated that under such conditions innovative potential becomes a key factor in ensuring enterprise competitiveness and forming long-term trajectories of economic development. Modern scientific approaches to the interpretation of alternative options for enterprise economic development based on innovative potential are analysed. In economic literature, such options are most often associated with reserves, hidden opportunities, and surplus resources that can be mobilised in the process of innovation activity. The classification of alternative options for enterprise economic development is systematised, including unused and underutilised resources, reserves for the formation of innovative potential, losses arising from innovation activity, as well as opportunities that re-emerge as a result of the implementation of innovative products, technologies, and organisational solutions. The expediency of considering alternative options as an important object of management that requires a systematic approach, continuous monitoring, and evaluation of the effectiveness of their use is substantiated. A methodological approach to assessing the effectiveness of managing alternative options for enterprise economic development based on innovative potential is proposed. This approach takes into account time parameters of innovation activity, changes in production scale, quality of management processes, the level of implementation of innovative technologies, cost dynamics, and profitability of innovation activity. Particular attention is paid to the identification of both explicit and hidden reserves formed in the course of innovation activity, which determine additional opportunities for improving the effectiveness of enterprise economic development management. The practical significance of the research results lies in the possibility of applying the proposed approaches in the system of strategic and operational management of innovative potential in order to mobilise internal reserves, reduce costs, increase the efficiency of innovation activity, and ensure sustainable economic development of enterprises under conditions of variability and uncertainty.

Класифікація

Ідентифікатори

Схожі роботи