The Principles and Methods for Assessing the Competitiveness of Enterprises

Анотація

The article is aimed at classifying the principles and researching the existing methods for assessing the competitiveness of enterprise, manifestations of their advantages and disadvantages. It is indicated that the enterprise’s competitiveness is a comprehensive comparative characteristic and is expressed through its level. An algorithm for assessing the enterprise’s competitiveness is presented, including the following steps: determining the goal of assessing the competitiveness of an enterprise, which is to assess its level over a certain period of time; selecting the competitors’ businesses to conduct an assessment; formation of an information database, selecting groups of estimates and indicators of competitiveness; calculating the indicators of competitiveness of the enterprise (single, group, general, integral indicator of competitiveness); summing up the calculations and providing conclusions about the level of competitiveness. The principles, assessment rules are substantiated and their classification is proposed. The principles of competitiveness assessment are classified as mandatory and special. The mandatory principles of competitiveness assessment include: purposefulness, complexity, systemacity, continuity, objectivity. Special principles of competitiveness assessment are the following: dynamism, comparability, adaptability, operation efficiency, information support. There are a significant number of theoretical approaches in the scientific literature to assess the competitiveness of enterprise, in which different methods of evaluation are proposed. A classification of methods by the form of presentation of assess,emt results is provided, among which are: graphic, matrix, analytical, expert, combined and complex. Their advantages and disadvantages are researched. The results of the research substantiate the feasibility of a comprehensive approach to assessing competitiveness.

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