Strategic Priorities of the State Policy of Stimulating the Industrial and Technological Ukraine National Economy Development on the Basis of Marketing in Order to Ensure Economic Security

Анотація

The purpose of the article is to substantiate the strategic priorities of state policy to stimulate industrial and technological development of the national economy on the basis of marketing in order to ensure economic security. Investment attractiveness of the country, human capital development, favorable scientific and educational environment, scientific and technological progress, technological potential, high scientific intensity of industrial production, eco-innovation of the national economy, international partnerships and more are identified as the strategic priorities of economic growth. The model which defines strategic landmarks of the state economic safety strengthening as well as preconditions for creation of the systemic strategic decisions on the basis of marketing maintenance of industrial and technological development is offered. The presented model reflects the strategic priorities of increasing the competitiveness of the national economy in the global world by marketing support of industrial and technological development in terms of eight operational objectives of public policy: international, investment, environmental, industrial, innovative, technological, educational and scientific marketing. The relationship between the main goal of economic security and the operational goals of the strategy of marketing support of industrial and technological development of the national economy is substantiated. The substantiation was facilitated by the systematization of the components of strategic marketing in relation to the industrial and technological development of the national economy. It is determined that the strategic goal of state policy in the analyzed area should be to ensure the ability of the national economy to expand its self-reproduction by ensuring the effective operation of state, economic and social institutions in the direction of protection against external and internal threats. It is appropriate to build the operational goals of the national strategy in accordance with the provision of the appropriate level of components of the marketing support of industrial and technological development of the national economy.

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