FINTECH AND SOCIAL ENTREPRENEURSHIP: MECHANISMS FOR SUSTAINABLE DEVELOPMENT

Анотація

The article examines the interaction between financial technologies (fintech) and social entrepreneurship as key drivers of sustainable development in the digital economy. Particular attention is paid to the transformation of traditional financial systems under the influence of digital innovations and their impact on solving social and economic challenges. The study analyses the role of fintech instruments in expanding financial inclusion, facilitating access to financial services for vulnerable social groups, reducing transaction costs, and improving the efficiency of social enterprises. It is determined that digital payment systems, crowdfunding platforms, blockchain technologies, peer-to-peer lending, and mobile banking contribute to the formation of more transparent, accessible, and adaptive business models focused on social value creation.The paper substantiates that social entrepreneurship, combined with fintech solutions, forms an innovative institutional environment capable of supporting sustainable economic growth and strengthening social cohesion. The fintech ecosystem enhances opportunities for attracting investments into socially oriented projects, increases accountability and transparency in financial operations, and stimulates the development of inclusive entrepreneurship. In this context, fintech is viewed not only as a technological phenomenon but also as a mechanism for achieving the Sustainable Development Goals, particularly in the areas of poverty reduction, decent work, reduced inequalities, and sustainable economic development.The proposed conceptual model demonstrates that sustainable development in the digital era is shaped through the integration of technological innovation, social responsibility, and institutional adaptability. The study proves that fintech and social entrepreneurship should be considered interconnected components of a modern socio-economic system that collectively increase economic resilience, promote inclusive growth, and improve societies’ capacity to respond to global crises and uncertainties. The findings confirm that the synergy between fintech and social entrepreneurship creates prerequisites for long-term socio-economic balance and the formation of a sustainable digital economy.

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