Innovative forms of tourism development in rural areas

Анотація

The constant transformation of modern travellers' demands is prompting market players to continuously improve their services and radically update their business models. Given these realities, managers of organisations in the tourism and hospitality sectors must focus on developing and implementing transparent quality regulations that will ensure that services meet customer demands. It is important not only to strictly adhere to internal standards at the staff level, but also to openly communicate these criteria to the audience. Today, the perception of service is a multifaceted process in which the customer evaluates each stage of interaction: from the simplicity of digital booking to physical comfort in a room or establishment. Since modern consumers have access to a large amount of information and are highly demanding, a marketing strategy based solely on low cost is no longer effective. This creates a critical need for in-depth study of the specifics of quality management in the hospitality industry.

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