DIGITAL TRANSFORMATIONS IN SUSTAINABLE STRATEGIES FOR THE DEVELOPMENT OF GLOBAL VALUE CHAINS

Анотація

Introduction. The emergence of Industry 4.0 is having an increasingly significant impact on the long-term competitiveness and sustainability of global value chains, as well as their compliance with the principles of sustainable development. Large-scale informatisation, rapid growth in data volumes, the spread of cyber-physical systems, artificial intelligence technologies, the Internet of Things and cloud solutions are leading to a fundamental transformation of the logic of organisation and management of business processes in GVCs, forming a new architecture of value creation that integrates economic efficiency, environmental responsibility and social balance. Under these conditions, digitalisation ceases to perform a supporting function of operational optimisation and takes on a strategic character, becoming the basis for the implementation of the green transition, decarbonisation of production, and the introduction of ESG approaches into corporate policy. Purpose of the article is to provide a scientific justification for the role of digital transformations in the formation and implementation of sustainable strategies for the development of global value chains in the context of Industry 4.0 and the green transition. Results. The article examines the role of digital transformations in the formation and implementation of sustainable strategies for the development of global value chains in the context of Industry 4.0 and the intensification of the green transition of the global economy. It is substantiated that the digitalisation of global value chains goes beyond the instrumental optimisation of business processes and becomes a systemic factor in ensuring their sustainability, competitiveness and compliance with the principles of sustainable development and ESG orientation. The transformational impact of modern digital technologies, in particular artificial intelligence, the Internet of Things, cloud services and data processing technologies, on the architecture of global value chain management and their environmental efficiency is analysed. Key groups of digital challenges that hinder the implementation of digital-green strategies have been identified, among which cybersecurity risks, fragmentation of standards and regulatory requirements, limited digital competencies of personnel, uneven infrastructure development, and threats associated with the use of cloud services occupy a leading place. Particular attention is paid to the interconnection between digital transformations and the green transition of global value chains, in particular their role in increasing the transparency of supply chains, tracking the environmental footprint of products, optimising resource use and reducing greenhouse gas emissions. Conclusions. The results of an expert assessment of the significance of digital challenges are summarised and the need to transition to integrated GVC management models that combine technological, organisational, legal and human resources components is justified. Conceptual guidelines are proposed for the formation of sustainable digital-green strategies for the development of global value chains aimed at reducing their vulnerability, strengthening coordination between participants, and ensuring long-term adaptability in conditions of global uncertainty. Keywords: digital transformation, global value chains, sustainable development, Industry 4.0, green transition, cybersecurity, ESG strategies, digital risks.

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