INTERNATIONAL FINANCIAL OPERATIONS AND INNOVATIVE APPROACHES TO QUALITY MANAGEMENT IN STRATEGIC MANAGEMENT

Анотація

The article highlights the theoretical and methodological principles of the formation of innovative approaches to quality management in the strategic management system of enterprises, taking into account the integration of international financial transactions. It is substantiated that in the conditions of deepening globalization processes, digital transformation and financial instability, the quality of strategic decisions of enterprises is determined not only by the efficiency of internal processes, but also by the ability to adapt to external financial risks and use international financial instruments. It is determined that traditional approaches to quality management, focused mainly on the production sphere, do not meet the requirements of modern strategic management. The concept of integrating international financial transactions (export-import settlements, currency transactions, lending, hedging, investments) into the quality management system of strategic decisions is proposed, which involves the use of risk management tools, digital monitoring panels, scenario planning and stress testing. The key components of the innovative approach are identified: process-risk integration, adaptive planning, financial-cost justification, compliance, digitalization, external activities and portfolio diversification. The feasibility of forming a single information space that combines financial, non-financial and qualitative indicators is substantiated. The proposed approach contributes to increasing the financial stability, competitiveness of enterprises and the formation of longterm strategic advantages. The article also emphasizes the need for cross-functional interaction within the enterprise, in particular between financial, strategic, risk and quality departments to achieve the integrity of management decisions. It is noted that the implementation of the proposed approaches allows moving from reactive to proactive quality management of strategic development in conditions of high uncertainty of the global environment.

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