Сompany’s sales simulation based on the use of SWOT analysis and Ishikawa charts
Анотація
Marketing research at an enterprise is carried out by marketing units in order to determine a possible increase in the marketing activity of the enterprise. To identify the strengths and weaknesses of the sales management of the enterprise, the SWOT-analysis method was applied. A matrix of SWOT analysis of company’s sales activity was built, which forms squares in the form of a combination of the following factors: “Strengths-Opportunities” (SO), “Strengths-Threats” (ST), “Weaknesses-Possibilities” (WO), “Weaknesses-Threats” (WT). The most significant intersections of the SWOT matrix factors of the analysis were analyzed, and it was proposed to use four types of strategies on their basis. To formalize cause-and-effect relations Ishikawa diagram was used.
Класифікація
Ідентифікатори
Рецензії (0)
Написати рецензіюРецензій ще немає. Будьте першим!
Схожі роботи
Modeling the Selection of Innovative Strategy for Development of Industrial Enterprises
Схоже за: Enterprise Management and Information Systems · Business and Economic Development · Economic and Business Development Strategies
FINANCIAL PROVISION OF MARKETING ACTIVITIES OF MACHINE-BUILDING ENTERPRISES FOR STRENGTHENING COMPETITIVENESS IN THE CONTEXT OF A NEW REALITY
Схоже за: Enterprise Management and Information Systems · Business and Economic Development · Economic and Business Development Strategies
BREAKTHROUGH COMPETENCIES IN THE MANAGEMENT OF INNOVATIVE PROJECTS AND PROGRAMS
Схоже за: Enterprise Management and Information Systems · Business and Economic Development · Economic and Business Development Strategies
FOREST INDUSTRY COMPLEX OF UKRAINE: CURRENT STATE AND DOMINANTS OF DEVELOPMENT
Схоже за: Enterprise Management and Information Systems · Business and Economic Development · Economic and Business Development Strategies
KEY ASPECTS OF TRADE ENTERPRISE COMPETITIVENESS MANAGEMENT
Схоже за: Enterprise Management and Information Systems · Business and Economic Development · Economic and Business Development Strategies
Designing the Process of Ensuring the Strategic Performance of Enterprises
Схоже за: Enterprise Management and Information Systems · Business and Economic Development · Economic and Business Development Strategies