СтаттяЗовнішня публікація🌐 українська27 грудня 2016 р.

ВИБІР СТРАТЕГІЇ БАНКІВСЬКОГО МАРКЕТИНГУ В УМОВАХ КРИЗОВИХ ЯВИЩ

О. В. БогоявленськийД. О. Крамська

Анотація

The article deals with the need to choose the strategy of the bank in terms of clients. Increased competition, unexpected behavior of customers in the banking market forces banks to actively innovate by maintaining the classical marketing tools, and to discover new concepts and tools. This determines the relevance of the analysis, identification of new trends in marketing activities of banks and increasing interest in marketing positions with the bank. The study was conducted using questionnaires. In the developed questionnaire were provided questions that make it possible to assess the performance of the bank as a whole. The results of the questionnaire processed by means of one of the office software package Microsoft Office spreadsheet Excel. As a result, confirmed that conducting a survey is very useful in addressing the impact of both external and internal factors on the formation of the marketing strategy of the bank. Intercommunication bank customers.

Класифікація

Домен

Social Sciences

Галузь

Economics, Econometrics and Finance

Підгалузь

General Economics, Econometrics and FinanceEconomics and Econometrics

Тема

★Digital Transformation in Financial ServicesLabor Market and EducationEconomic Issues in Ukraine

Ідентифікатори

DOI: 10.18664/338.47:338.45.v0i56.93360

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