CONTEMPORARY CASES OF DIGITAL PRODUCT ASSORTMENT MANAGEMENT IN AN INTERNET SHOP
Анотація
Within the outlined research, the main focus is on economic entities that operate not just as retail merchants but conduct their activities through various types of Іnternet-shops. It has been proven that effective management of their product assortment is crucial. While this process is characterized by the ability of the curated set of products or services to meet customer demand over an extended period, what is critically important is precisely the effective management of their product assortment, which distinguishes the ability of the curated set of products or services to satisfy customer demand over an extended period. According to the above, the purpose of the article is to specify and analyze contemporary cases of digital assortment management across basic types of Internet shops. Within the study, attention is drawn to the fact that digital technologies are significantly changing the paradigm of product assortment management in Internet shops and are providing new opportunities that open up a wide range of strategies and approaches in this area.
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