Start-up as an innovative economic entity
Анотація
The basic condition for the survival and development of the company under variable and competitive environment is the need for broad, specialized knowledge and a wide range of skills and resources. The ever-changing environment requires another focus on the mechanisms that create a competitive advantage. The rapid changes, the increasing complexity of the environment and, above all, the lack of adequate potentials, can limit young, ambitious novice entrepreneurs. So they are looking for their own way of business development, where the lack of capital that they could allocate for investment and innovation in the market industry niche is of their greatest concern. Startups are an ideal form of entrepreneurship stimulation, and the biggest advantages are certainly low costs. Business is created primarily for the customer, and traders often forget about this. These exactly unique values that the company can offer to the consumer are the most important ones. Startups allow, on the principle of experimenting and real consumer market research to define the final product according to the requirements and expectations of the prospective recipient.
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