Current trends in innovative development of enterprises in conditions of economic instability

Анотація

The article examines current trends in innovative development of enterprises. It is noted that in conditions of economic instability and risks, the introduction of innovative technologies allows enterprises to increase their level of competitiveness in national and international markets. It is proven that innovations contribute to increasing production efficiency, optimizing costs, improving the quality of products and services, as well as expanding sales markets. It is substantiated that in conditions of sustainable development, the introduction of energy-efficient technologies, the use of renewable energy sources and the development of environmentally friendly materials are important. An analysis of research expenditures showed that today the trend has improved among enterprises, but the volume of sales of innovative industrial products is significantly decreasing, which negatively affects the innovative potential of enterprises and the state. It is established that an important aspect of the development of modern enterprises and business structures is their adaptive capacity, which forms flexible business models, supply chains and support. Since rapid adaptation to changes in the external environment with the least resource losses allows the enterprise to be flexible to the impact of risks and threats. To restore economic potential in the post-war period, the main directions of strategic support for innovative development of enterprises were identified. It was determined that today it is necessary to create the necessary legal and investment field for attracting investors, establishing international cooperation, and developing priority innovative industries. It is proven that in the general provision of state security, the energy industry is one of the strategic priorities, and the introduction of innovations in these areas is an important step to reduce dependence on external factors.

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