Development of the corporate management system of the portfolio of innovation and investment projects

Анотація

Introduction. The corporate portfolio management system and innovative investment projects are a key element of the strategic development of modern enterprises operating in conditions of high market dynamics and technological changes. Its development is aimed at increasing the efficiency of resource management, optimizing risks, and ensuring balanced growth through the implementation of promising projects. The main directions of the evolution of such a system are the integration of digital technologies for project analysis and monitoring, improving methods for assessing their feasibility, implementing the principles of sustainable development, and forming adaptive management models that take into account the modern challenges of globalization and innovative competition. Methods (methodology). The purpose of the article is to identify key areas of development of the corporate portfolio management system for innovation and investment projects to increase its efficiency, adaptability to modern market conditions, and ensure strategic growth of enterprises through optimal use of resources, risk reduction, and implementation of innovative approaches. The results. The key areas of development of the corporate portfolio management system for innovation and investment projects are considered, which include the introduction of digital technologies for process automation. The use of analytical tools to increase the accuracy of project effectiveness assessment is analysed. Proposals are developed to enhance the adaptability of management models to changes in the external environment, integrate the principles of sustainable development and form portfolio diversification strategies. The proposed approaches are aimed at increasing the efficiency of decision-making, minimizing risks and ensuring the competitiveness of enterprises in the long term.

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