METHODOLOGY AND MEASURES FOR EVALUATING THE QUALITY OF SERVICES OF TOURIST ENTERPRISES IN MODERN ECONOMIC CONDITIONS

Анотація

Abstract. Modern business conditions in the field of tourism at the international level and at the regional level in Ukraine require consideration of a number of features and adaptation to rapid changes in individual tourism enterprises. The relevance of the study lies in the need to determine and apply the most effective methods for forming a spectrum of optimal measures for evaluating the quality of services of a tourist enterprise in the crisis conditions, in particular, taking into account the state of war in Ukraine. The purpose of the work is to investigate the methodology and measures for evaluating the quality of services of a tourist enterprise in modern business conditions. The object of research is the analysis of the methodology and measures for evaluating the quality of services of a tourist enterprise in modern business conditions. During the research, such methods as description, statistical analysis, analytical and synthetic methods have been used. The research results, first of all, consist in determining the most appropriate research methodology for application and updating the main measures for evaluating the quality of services. The basic principles and methods of organizing and ensuring the provision of qualitative tourist services in the conditions of martial law in the country and taking into account the strategy of the development of the industry in crisis conditions have been studied. Among the main results of the research of tourist enterprises, which currently carry out their economic activities in Ukraine, is the identification of priority directions for the application of methods and measures for evaluating the quality of services of a tourist enterprise in modern business conditions, related to the implementation of international standards of quality, standardization and certification in the field of tourist services .It has been proven that modern tourist enterprises in competitive conditions have the motivation to actively implement quality standards in their business activities, ensuring high ratings on the market of tourist services, among partners and consumers. An analysis of the legal framework of Ukraine on the quality of services, which confirms the high trust of entrepreneurs in specialized institutions and organizations of the governmental and non-governmental sector regarding the regulation of processes related to quality issues, has been carried out. Active and constant search for effective methods and measures aimed at improving the level of quality of tourist services and organization of activities of tourist enterprises is indicated. The practical value of the research results is useful for a number of enterprises in the service sector, including directly the tourism sector; state authorities performing relevant regulatory functions regarding the quality of services, goods and the production of related tourist goods; structural subdivisions of local self-government bodies in the regions of Ukraine; scientists, teachers, students who master the specialties "Tourism", "Hotel and restaurant business", "Food technologies", etc.

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