Social responsibility as a factor in ensuring the competitiveness of a business organization

Анотація

The article investigates manifestations, trends and dominants of the concept of social responsibility of business; its impact on balanced social development has been determined. The active role of social responsibility in ensuring the stability and competitiveness of business processes has been substantiated. The aim of the research is to determine the impact of socially responsible practices on the socio-economic development of a business organization in modern conditions. The author determined his own interpretation of corporate social responsibility after having researched its essence and its impact on social and business processes. The list of potential benefits for a business organization from realization of social investments has been specified and supplemented. The content and essence of the construct of a socially responsible organization which focuses on the development and successful functioning in a dynamic market environment have been distinguished. The sphere of interaction of the business organization with the main stakeholders has been analyzed and potential directions of establishing a constructive dialogue that will have a positive impact on the stability and success of business processes have been outlined. Sociological research on the evaluation of the perception of social responsibility by business organizations in Ukraine and awareness of its values, trends and benefits has been analyzed. Conclusions regarding directions of strengthening of forming the environment of facilitating the spreading of the concept of corporate social responsibility have been justified. Keywords: corporate social responsibility, stakeholders, balanced social development, socially responsible practices, social investments, social reporting.

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