The impact of inflation on consumer behavior in Ukraine
Анотація
The theses examine how inflation affects consumer behaviour in Ukraine. It is argued that higher prices alter not only the volume of household spending but also the logic of consumer choice. The paper summarises official data on consumer inflation, retail trade dynamics and consumer sentiment. Special attention is paid to the high sensitivity of Ukrainian households to food prices, the reallocation of expenditures toward essential goods and utilities, and the growing demand for goods that improve household energy resilience. It is concluded that inflation in wartime conditions forms a more cautious, pragmatic and short horizon model of consumption while preserving adaptive consumer activity in strategically important spending categories.
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