APPLICATION OF ORGANIZATIONAL INNOVATIONS IN THE LOGISTICS ACTIVITIES OF ENTERPRISES IN THE MODERN ENVIRONMENT OF UKRAINE

Анотація

The article analyzes modern progressive organizational innovations in the logistics activities of companies. The essence of these innovations is revealed, the advantages and features of their implementation at enterprises of modern Ukraine are described. It is substantiated that the new reality of the logistics industry in Ukraine is a certain instability in all types of activities. Necessary requirements for increasing the attractiveness of logistics activities within the country are the creation of a modern logistics infrastructure, transparency of logistics operations, the necessary quality and efficiency in fulfilling customer requests. A list of progressive approaches to improving logistics in enterprises, especially transport enterprises, is presented. Examples are given of the use of new technologies in the activities of modern Ukrainian enterprises, especially at the Nova Poshta enterprise. The proposed logistics solutions guarantee supply chain transparency, response to changes, and help companies use real-time data. The relevance of using RFID technology as a tracking method that uses radio frequency to transmit information using tags attached to an object is indicated. It is clear that logistics costs make up the lion's share of the cost of providing services. It is indicated that in Ukraine the “last mile” problem is being solved through the development of a network of parcel terminals, automated terminals for issuing parcels, payment terminals and automated cells for storing parcels, from which purchased goods can be collected. Important areas of logistics management are the introduction of innovations in the movement of goods in the domestic and foreign markets. Data on the effectiveness of new technologies is provided. The emphasis is on accelerating the movement of material, labor, financial and information flows at enterprises, reducing costs for logistics partners, increasing the flexibility of goods supply chains, optimizing logistics flows and increasing added value for all supply chain entities. By combining these technologies, businesses can gain even greater value.

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