Digitalization of business processes in the enterprise management system

Анотація

The article is devoted to the aspects of digital transformation of enterprise management in the context of intensifying global competition. The relevance of the research topic is driven by the rapid development of digital technologies, the need to ensure enterprises’ adaptability to changes in the external environment, the growing role of information and analytical systems in managerial decision-making processes, and the necessity to form a new model of business process management based on the integration of digital platforms, analytical tools, and modern management approaches. The aim of the study is to substantiate the theoretical and methodological foundations of business process digitalization in the enterprise management system and to develop an approach to building an adaptive digital management system. The article examines contemporary approaches of foreign and domestic scholars to understanding the essence of enterprises’ digital transformation, investigates the impact of digital technologies on the functioning of business processes, and identifies key directions for transforming enterprise management systems in the digital economy. The author proposes a vision of business process digitalization as an integrated managerial mechanism to form an adaptive, intelligent, and customer-oriented enterprise management system by synchronizing digital technologies, process management, analytical platforms, and organizational culture. The necessity of transitioning from fragmented automation of individual operations to a comprehensive digital transformation of business processes within a unified information-analytical environment is substantiated. The architecture of enterprise management elements functioning in a digital ecosystem environment is defined, covering the transformation of planning, organization, control, communication, analytics, and managerial decision-making processes. The study of business process digitalization made it possible to identify that the key prerequisites for effective digital transformation include the integration of digital platforms, the adaptability of the management system, the use of artificial intelligence tools, Big Data, ERP, CRM, and BPM systems, as well as the development of employees’ digital competencies. It is determined that business process digitalization creates a new quality of the enterprise management system, grounded in the principles of systemness, continuity, transparency, customer orientation, intellectualization, and security. A model of business process digitalization is substantiated, which includes strategic, organizational, technological, process, analytical, and adaptive components. The proposed model ensures alignment between enterprise strategic goals and digital technologies, establishes an integrated business process management system, and enhances enterprise competitiveness in the digital economy. Keywords: digitalization, business processes, enterprise management, digital transformation, adaptive management, development, innovation.

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