PUBLICITY OF SHARE PRODUCTS – FEATURES OF FUNCTIONS IN UKRAINE

Анотація

The movement of the economy on the path of efficiency, rationalization and constant renewal, through the creation of an innovative environment that destroys traditional structures and opens opportunities for transformation is achieved through the activities of public companies that are subjects of the stock market. The presented article is devoted to substantiation of theoretical positions and definition of features of activity of public companies on the basis of experience of the countries of the European Union. The activities of public companies are regulated by law and related to the stock market. The key theses of the legislative base of Ukraine concerning the activity of joint-stock companies are given. Emphasis is placed on a clear criterion for classifying a joint-stock company as a public one, due to cooperation with the stock market. The peculiarities of the functioning of modern foreign public companies, including in comparison with private campaigns, are given. The results of the analysis of the dynamics of the number of public companies indicate the low readiness of Ukrainian business for transparent activities, and the underdevelopment of the Ukrainian stock market limits the prospects for choosing sources of increasing the market value of public companies in the future. The publicity of companies in Ukraine is questionable due to the lack of public offerings by issuers of shares in Ukraine. These facts point to the problems associated with increasing the level of capitalization of the company by increasing the market value of capital and the formation of effective sources of financing by expanding the range of financial instruments and resources. The peculiarities of this form of entrepreneurship (infinity of stakeholders, openness of information, legality of actions, sustainability of business models, transparency of decisions) due to increased investment attractiveness and liquidity of assets for investors, which is achieved by ensuring openness, transparency and social responsibility of public companies.

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