State as a stakeholder in the development of metallurgical industry corporations

Анотація

The article substantiates the expediency of studying the role of stakeholders in the formation and implementation of corporate social strategy within the activities of corporations in the metallurgical industry in the Ukraine. The important role of the state, as a stakeholder, in establishing effective relations with corporations in the implementation of Ukraine's sustainable development strategy has been proved. The purpose of the article is to determine the capabilities of the state and its impact on the implementation and development of corporate social responsibility strategy in corporations of the metallurgical industry of the Ukraine. The information is based on the reports of Metinvest Corporation, DTEK and the CSR Development Center. The article identifies state economic and marketing incentives for the development of socially responsible behavior of corporations in the metallurgical industry. The analysis of the directions of the corporate social responsibility strategy of Metinvest and DTEK is carried out, and the comparative characteristic of the ways of ecological responsibility of corporations is conducted. The regional features of the formation of the strategy of social responsibility for multinational corporations are determined. The conclusions indicate that the level of interaction of metallurgical corporations with stakeholders is still at a low level, but areas (projects) of corporate social responsibility for the implementation of state national programs have already been formed.

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