STRATEGIC MANAGEMENT OF DIGITAL CHANGES IN THE CONSTRUCTION SECTOR

Анотація

The article explores the theoretical and methodological principles of strategic management of digital changes in the construction sector in the context of the digitalization of the economy. It is substantiated that the modern development of the construction industry is characterized by the active implementation of digital technologies, in particular building information modeling (BIM), artificial intelligence, big data and digital management platforms, which creates the prerequisites for increasing management efficiency, process transparency and competitiveness of enterprises. At the same time, it is established that digital transformation is accompanied by a number of problems, including limited investment resources, insufficient level of digital competencies of personnel, fragmented implementation of innovations and imperfect regulatory support. Modern scientific approaches to the formation of a strategy for the digital transformation of construction enterprises are analyzed, among which systemic, process, resource, adaptive, institutional and ecosystem approaches are distinguished. It is proven that their integrated application ensures the complexity and effectiveness of transformation processes. The paper identifies key factors and barriers to the implementation of digital changes, and justifies the need to transition from fragmented digitalization to strategically oriented management. A model of strategic management of digital changes in a construction enterprise is proposed, which reflects the relationship between input factors, management levels (strategic, tactical, operational), supporting elements and transformation results. The model allows for the systematic integration of digital technologies into the enterprise's activities, increasing the efficiency of management decisions, reducing costs and project implementation times, and ensuring increased productivity, investment attractiveness and competitiveness. The practical significance of the results obtained lies in the possibility of using the proposed model as a tool for strategic management of digital changes in construction enterprises, which will contribute to their sustainable development in the conditions of the digital economy and the post-war recovery of Ukraine.

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