REPRESENTATION OF SOCIALLY-ORIENTED VALUE CODES IN UKRAINIAN CINEMA
Анотація
This article determines category "value code" in modern science based on concepts of M. Weber, E. Durkheim, J. Dewey, R. Perry, H. Rickert, P. Sorokin, M. Lapin, O. Serebrennikova, J. Fiske, U. Eco, R. Jakobson and others. Disclosed definition of dependent value code of social values and cultural code as such. Determined the content characteristics concepts of "social values" and "code" for the scientific definition of value code within contemporary sociological categorical apparatus. Highlights mechanisms of representation of value codes in modern Ukrainian films production time of independent Ukraine (1991-2016). Analyzes the modern Ukrainian movies on filling their value codes based on sociocultural model of basic values of the Soviet sociologist M. Lapin.
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