PECULIARITIES OF IMPLEMENTING A VALUE-BASED APPROACH TO MANAGING THE RELATIONSHIPS OF ENTERPRISE STAKEHOLDERS

Анотація

The paper substantiates the expediency of revising management mechanisms under conditions of the systemic scaling of change and the transition from direct competition to rivalry among networked business ecosystems. Theoretical provisions are substantiated for identifying the specific features of implementing a value-based approach as an instrument for ensuring the effectiveness of relationships among enterprise stakeholders. The shift in the paradigmatic orientation of business from “product-centricity” to the creation of a unique value proposition based on the formation of long-term customer loyalty is analyzed. Values are accorded an independent strategic significance as an axiological foundation for consolidating the individual aspirations of participants in joint activity into a unified framework for perceiving goals and priorities. The necessity of reflecting the mental attitudes of the sociocultural foundation of the organization in the concrete value-based results of the business entity’s activity is argued. The content of the mechanism for harmonizing the multivector interests of actors as a general basis for cooperation aimed at increasing the volume of created value is revealed. The key corporate obstacles to stakeholder interaction are systematized, including conflict-proneness of situations, ambiguity in the distribution of economic power, and the dynamic transformation of role functions. A transformation in the perception of stakeholders is proposed, from the status of exogenous factors to active subjects of the dialogical processes of the “cocreation of shared value.” The expediency of designing managerial mechanisms to support relationships of trust as a foundation for achieving strategic compromises in network structures is demonstrated. A holistic vision of enterprise development as an open ethical and social system that integrates the value orientations of different groups of influence in order to ensure business sustainability is formed. The role of an integrated interaction network, grounded in the unity of the value foundations of value-added production and ensuring enhanced business resilience to manifestations of market turbulence and instability, is specified. It is proven that the transformation of an enterprise into an open ethical and social system makes it possible to effectively align the moral and ethical attitudes of different stakeholder groups in order to form a common foundation for the creation of shared value.

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