ЕКОНОМІЧНИЙ АНАЛІЗ ФАРМАЦЕВТИЧНОГО ПІДПРИЄМСТВА ЩОДО ПЕРСПЕКТИВИ ІННОВАЦІЙНОГО РОЗВИТКУ НА ПРИКЛАДІ ПАТ «ФАРМАК»

Анотація

The article considers the problem of development and competitiveness of the pharmaceutical industry companies of Ukraine as one of the leading knowledge-intensive and profitable industries in the world. The importance of development of the pharmaceutical market as one of the elements of ensuring the national security of the state is emphasized. The problem of innovation and technological development of Ukrainian economy sectors is defined as central in modern economic conditions. It is noted that it is necessary to use advanced concepts, methods and management tools in order to ensure the stable development of the pharmaceutical industry. The prospects of diversification of the product portfolio with innovative developments by attracting foreign investments are investigated. The possibility of the pharmaceutical industry turn to the international standards of development, research, production and product certification is analyzed, since the possibility of innovation development is the main factor of competitiveness of such high-tech industries as pharmaceutical. The financial and economic situation of Ukraine pharmaceutical industry in the context of the main financial indicators is investigated. Despite the systemic macroeconomic downturn in industrial production across the country, data was provided confirming a steady trend towards increasing sales of domestic pharmaceuticals enterprises. The results of the analysis and determination of the possibility of providing innovation development are interpreted on the example of Farmak JSC as it is one of the leading pharmaceutical industry companies. The economic data of the company, financial-economic analysis elements and determination of the financial stability degree with the help of the fuzzy logic apparatus were used for the research. The article confirmed the idea of the importance of investing in technological innovation. Directions of potential future researches are determined.

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