FINANCIAL RESULTS OF STARBUCKS IN CHENGDU CITY, CHINA
Анотація
With deepening reforms and the rapid development of the Chinese economy, the Chinese market has attracted enterprises from abroad. Thanks to a new business model, an improved business philosophy, excellent service and excellent quality, Starbucks has gained a good reputation among the Chinese consumers and gained a high level of profitability, and became an example for many enterprises of this network. The article reviews the financial performance of Starbucks over the past five years as the main subject of research and analyzes the financial statements of Starbucks in Chengdu using the basic method of financial analysis. An analysis of the financial statements of Starbucks Chengdu over the past five years showed that although the company was profitable and built up a good reputation in just a few years, there are still some problems in the business process, namely problems in financial management. Therefore, given these problems, proposals and prospects for the future are put forward.
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