Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises

Анотація

The goal of the article lies in the study of innovation theories of internationalisation and prospects of their use when forming marketing strategies of internationalisation of enterprises. Analysing, systemising and generalising scientific works of many domestic and foreign scientists, the article studies stages of internationalisation of enterprises in accordance with various innovation theories of internationalisation, on the basis of which it offers to allocate three stages of internationalisation of activity of enterprises: domestic stage, stage of low and stage of high level of internationalisation. The article systemises advantages and shortcomings of innovation theories of internationalisation. It offers a list of indicators that characterise main stages of internationalisation of activity of enterprises. It justifies that formation of marketing strategies of internationalisation should be carried out with consideration of results of the conducted study of innovation theories of internationalisation. The prospect of further studies is building models of activity of enterprises in foreign markets, since internationalisation of activity of enterprises is a topical method of improvement and increase of efficiency of their activity.

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