ANTI-CRISIS MANAGEMENT OF ENTERPRISE POTENTIAL EFFICIENCY IN THE CONTEXT OF COMPETITIVENESS AND INNOVATION OF PRODUCTION AND ECONOMIC PROCESSES

Анотація

In the paper a methodical approach to diagnose the level of anti-crisis management of efficiency of economic potential of iron ore enterprise in the context of competitiveness and innovation of production and economic processes has been developed. It has been established, that the conditions of dynamism, uncertainty and conflicts of modern market of iron ore products stipulate the necessity of management of enterprise for permanent monitoring of proper level of performance target indicators of efficiency as basis for future costs for overcoming and prevention of crisis phenomena. An important characteristic of the enterprise's economic potential efficiency is its ability to ensure the achievement of prospective goals in the production and supply of commodity products, which by their operational properties meet the requirements of consumer demand and are produced on the basis of production and economic processes with a sufficient level of innovativeness. In this context, the attention is focused on monitoring the dynamics of the efficiency level of the iron ore enterprise potential under the condition of competitiveness and innovativeness. The estimation of values of the corresponding complex integral index has been done taking into account the influence of intensive and extensive factors on the progressive development of an enterprise and the standard deviation of mean values of its components. The expediency of providing rationally balanced management of production processes in relation to intensive and extensive component of economic growth which is an important factor in increasing the efficiency of enterprise innovativeness and its competitiveness has been proved. It has been argued, that in the process of diagnosing of riskiness level of iron ore enterprise and feasibility study of anti-crisis measures, using of theoretic-game tools of riskology, in particular, risk matrices and numerical characteristics of target performance indicators, will allow enterprise management to raise quality and content of managerial decisions on reduction of negative consequences of assumed possible crisis phenomena and situations.

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