PECULIARITIES OF STRATEGIC PLANNING OF INDUSTRIAL ENTERPRISES UNDER THE CONDITIONS OF EUROPEAN INTEGRATION

Анотація

The approaches of economist scientists to the definition of strategic planning of the enterprise, its purpose and goals to ensure the development of financial and economic activity have been studied. The main criteria that should be taken into account in order to successfully organize strategic planning processes at an industrial enterprise are substantiated. The effectiveness of strategic planning at an industrial enterprise depends on the formation of strategic plans, therefore it is necessary for managers to clearly define their principles. The basic principles of the formation of strategic plans of industrial enterprises under the conditions of European integration, on which the effectiveness of strategic planning depends, are determined. The main directions of changes to the approaches to the strategic planning of enterprises in the conditions of the strengthening of the European integration processes are revealed. Modern methods of strategic planning are characterized, which are the basis for the formation of forecast indicators, plans, projects and strategies for the development of the enterprise. For the successful implementation of the development strategy of an industrial enterprise, it is important to choose strategic planning methods that would provide an opportunity to form an information and analytical base regarding forecast indicators, strategic plans and projects. Strategic planning methods that can be used by enterprises include: socio-economic analysis methods, direct engineering and economic calculations, economic-mathematical methods, balance method, expert methods and methods of system analysis and synthesis. It was concluded that the management staff, based on the features, capabilities and characteristics of the enterprise, chooses its own approach to the organization of strategic planning based on well-founded principles and models. Because of that, the strategic planning models that domestic industrial enterprises choose in practice are given. In the strategic management of an industrial enterprise, it is worth distinguishing approaches to strategic and long-term planning, because in the context of factor characteristics, they have a number of differences. Effective strategic management of industrial enterprises involves the study of both resource and financial opportunities and the overall potential of the enterprise. In the context of the strategic development of the enterprise, capacity building is based on the study and coordination of factors of both the internal and external environment. A number of tasks regarding the improvement of strategic planning at industrial enterprises in the current conditions of operation are singled out.

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