FEATURES OF THE USE OF MODERN BANKING PRODUCTS AND TECHNOLOGIES IN THE ACTIVITIES OF BANKS AS SUBJECTS OF THE FINANCIAL MARKET
Анотація
The article is devoted to the study of the problem of formation and use of modern innovations in products and technology in the banking sector. The article discusses the most important aspects of modern banking products and technologies. The definition of the concept of "banking technologies", the types, meanings and main stages of the organization of banking activities of commercial banks was carried out. The defining features of the use of modern banking products and technologies in commercial banks and the need for their effective management are formulated. The main innovative technologies that were introduced in banking activity were considered, including: contactless payments, blockchain technology, artificial intelligence (AI), Internet banking.
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