METHODICAL APPROACH TO THE COMPLEX ASSESSMENT OF THE DEVELOPMENT OF THE INVESTMENT POTENTIAL OF THE TOURISM INDUSTRY

Анотація

The relevance of the topic lies in the existence of an urgent need for scientific improvements and taking into account the conditions of conflict and post-conflict recovery of the tourism economy based on the analysis of investment potential. The purpose of the study is to substantiate the introduction of a methodical approach to the comprehensive assessment of the development of the investment potential of the tourism industry on the basis of the sustainable and purposeful application of budget stimulation tools. Research methods: descriptive, analytical, weighted assessments, rating ranking, forecasting, integral indices, scenarios, generalization. The functional structure of the tourism industry is presented. The system of synthetic indicators of the development of the investment potential of the tourism industry by the level of targeted use of budgetary stimulation tools is summarized. It is proposed to carry out an assessment of the development of the investment potential of the tourism industry by stages, taking into account the peculiarities of business in the regions of the country. A methodical approach to the assessment of the development of the investment potential of the country's tourism industry based on the level of targeted use of budget incentives has been developed, which is based on basic methodological principles that are extended from the approach of individual assessment of synthetic indicators and have a significant impact on the level of development of the investment potential of the tourism industry in the regions of the country. The calculation apparatus for the application of the methodical approach is grouped. The distribution of tourist sub-complexes in the regions of Ukraine in different geographically located territories according to the quantitative value of budgetary stimulation of investments in the material and technical support of the subjects of the tourism industry is presented. Hierarchical clustering of tourism sub-complexes of Ukraine was visualized and the ranking of the parameters of development of the investment potential of the tourism industry of Ukraine according to the quantitative criteria of budgetary stimulation of investments in the material and technical support of tourist sub-complexes in different territories of their geographical location was carried out.

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