Competitive resilience as a factor in the development of food retail networks

Анотація

The article substantiates the conceptual foundations of competitive resilience as a factor in the development of food retail networks under conditions of increasing global instability, risks, and shocks, as well as the transformation of their resilience under the influence of a system of interconnected vectors and dimensions. The state and dynamics of food retail development are analyzed using turnover volume, which reflects the scale of consumer demand and the intensity of market activity. At the same time, statistical trends and fluctuation indicators capture only the surface dynamics of these processes, while the deeper transformation of retail networks occurs under the influence of changes in global economic conditions, the regulatory environment, the level of technological development, and shifts in consumer behavior. The study provides a theoretical generalization of approaches to interpreting the categories of «stability» and «resilience» and proposes the author’s definition of «competitive resilience» as an analytical foundation for the development of food retail networks. Competitive resilience in retail is conceptualized as an integral property of a retail network that reflects its ability, under conditions of multifaceted crises, not only to preserve functional integrity but also to strengthen its competitive position by combining the static dimension of stability with a transformative dimension. It is demonstrated that in food retail, competitive resilience functions not only as a crisis-response instrument but also as a factor of long-term development, ensuring the adaptive renewal of business models, increased operational flexibility, the scaling of innovative formats, and the reproduction of competitive advantages in conditions of uncertainty. The practical significance of the study lies in the application of its results to the formulation of development strategies for food retail networks and to the design of a system of criteria for assessing their competitive resilience.

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