FORMATION AND IMPLEMENTATION OF COMPETITIVE STRATEGIES OF ENTERPRISES IN THE CONDITIONS OF MARKET GLOBALIZATION

Анотація

The need for a strategic approach and innovative development to ensure competitiveness is emphasized. The main element of the formation of competitive advantages is the development and implementation of a competitive strategy, which requires high professional competence and a systematic approach. The importance of systematically adjusting strategies according to changes in the business environment is also emphasized. The proposed algorithm of strategic analysis of competitiveness allows enterprises to develop a clear plan for obtaining and maintaining competitive advantages using price and non-price methods. The importance of focusing the analysis on the assessment of external potential, including macroeconomic factors and market conditions, is highlighted. The general conclusion is that in order to ensure the competitiveness of enterprises, it is necessary to combine a strategic approach, innovations and a systematic analysis of the external business environment. This approach will allow enterprises to compete effectively and achieve success in the market.

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