ТРАНСФОРМАЦІЯ МІЖНАРОДНОЇ БІЗНЕС-ЕТИКИ В УМОВАХ ГЕОПОЛІТИЧНОЇ ТУРБУЛЕНТНОСТІ

Анотація

This article examines international business ethics in the context of geopolitical turbulence. It explores the essence of international business ethics and identifies its role in shaping sustainable management models that combine economic viability with the principles of honesty, integrity and social responsibility. It is argued that international business ethics is a multifaceted phenomenon that synthesises economic interests, legal norms and moral principles to support the sustainable development of the global market.A comparative analysis of case studies involving Unilever, Nike, Shell and Siemens has been conducted, confirming that ethical crises can be transformed into strategic advantages through proactive mechanisms for regulatory compliance and corporate social responsibility.The key components of a management approach aimed at maintaining a balance have been identified; this includes the identification of ethical risks, the implementation of integrated compliance, systematic monitoring, and the development of an ethical culture among staff. This approach enables ethics to be transformed into a risk management tool. Stages have been established through which the ethical resilience of international business is assessed and integrated compliance is implemented within an international company. Compliance and corporate social responsibility function as complementary components of ethical regulation of international business activities. Their integration forms a system of ethical resilience, which enhances organisations’ adaptability to crises, sanctions and geopolitical turbulence, creating the conditions for sustainable development and the preservation of international reputation. A model of the «ethical balance triangle» is proposed, which ensures a balance between economic efficiency, social responsibility and political neutrality, whilst adapting to global crises. 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