СтаттяЗовнішня публікація1 жовтня 2018 р.

BREAD AND BAKERY MARKET IN UKRAINE: TRENDS, PROBLEMS AND PROSPECTS OF DEVELOPMENT

L. Strashynska

Анотація

The article analyzes the dynamics of grain crops production in Ukraine in terms of gross crop yields, crop yields and sown areas during 2012-2016. It is proved that the situation regarding the state of the raw material base significantly influenced the development of the domestic market of bread and bakery products. The main tendencies of the bread and bakery market development and dynamics of their production are investigated. The main factors influencing consumer demand, and reasons for its decrease are analyzed. The consumer preferences and taste preferences of the buyers are determined. It is noted that the market of bread and bakery products has considerable potential and develops in the direction of the main world trends, one of which can be considered the production of frozen bread

Класифікація

Домен

Social SciencesPhysical Sciences

Галузь

Economics, Econometrics and FinanceEnvironmental Science

Підгалузь

Economics and EconometricsGeneral Economics, Econometrics and FinanceGlobal and Planetary Change

Тема

Labor Market and Education★Economic Issues in UkraineDiverse Scientific Research in Ukraine

Ідентифікатори

DOI: 10.24263/2225-2924-2018-24-5-10

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