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Economic behavior of the enterprise: analysis of the essence of the definition

Olena RAIEVNIEVAOlha BrovkoORCIDСу ЖуйORCID

Анотація

The paper is devoted to a comparative analysis of modern definitions of the definition "economic behavior of an enterprise" by domestic and foreign scientists. The main reason for the differences in defining the essence of the category "economic behavior of the enterprise" is the existence of different approaches to understanding the theory of the enterprise. Based on the results of a comparative analysis of literary sources, the author's interpretation of this concept was formed. It is determined that economic behavior is a specific category, which is described by two aspects: the first – economic behavior depends on changes in the external environment of the enterprise; the second – economic behavior is associated with the tendency of the enterprise to less risky reactions to external and internal disturbances. It has been proved that such a propensity does not depend on the operating conditions of the enterprise; therefore, it can be considered a stable component of the enterprise's behavior in the short and long term. Understanding economic behavior from these two aspects will improve the efficiency of decision-making in the conditions of the chosen trajectory of the enterprise's development. The paper proves that the economic behavior of a business entity is determined primarily by the value of its economic potential, and the economic potential of any enterprise is the result of its economic behavior in previous periods.

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