THEORETICAL APPROACHES TO FORMING A ENTERPRISE STRATEGY

Анотація

The article is devoted to the study of the views of foreign and domestic scientists on the definition of the concept of "enterprise strategy". The article considers and summarizes the main definitions of the concept of "enterprise strategy", which are formed by scientists using different points of view on terminology and approaches to this process. Additionally, conceptual approaches to the concept of enterprise strategy and understanding of enterprise strategy are considered. The author has formed his own definition of the concept of "enterprise strategy".Today, the issue of determining the strategy of its own activities and ensuring its development is becoming especially important for the enterprise, which creates the basis for making important management decisions to achieve the highest results and goals. At the same time, the enterprise's activities are carried out in an unstable market environment that is constantly changing and rapidly developing, undergoing market transformation and reformatting.At the same time, the future strategy of the enterprise is determined by a set of basic factors (factors) - the mission of the enterprise, competitive advantages, enterprise products, economic potential, etc. The essence of such factors is revealed to understand their influence on the formation of the enterprise strategy.Additionally, the fundamental requirements set for the enterprise strategy and the key elements that form the basis of the enterprise strategy are considered. At the same time, attention is focused on the advantages in competition and the achievement of high performance by enterprises that use a strategic approach to management and have an appropriate strategy.A brief description of the importance of strategy for achieving the goals of the establishment and operation of the enterprise is provided. The priority in the system of goals for the enterprise is economic goals - making a profit, ensuring the further development of the enterprise and its effective economic activity.References Vasylyha S. M. Poniattia stratehii rozvytku pidpryiemstva. Ekonomika ta derzhava. 2020. № 1. S. 121–125. Hudz O. I. Stratehiia rozvytku pidpryiemstva: sutnist ta klasyfikatsiia. Ekonomika i suspilstvo. 2018. Vyp. 18. S. 346–348. Dykan V. L., Tokmakova I. V., Chornobrovka I. V. Antykryzovyi instrumentarii stratehii derzhavnoho upravlinnia malym i serednim biznesom. Visnyk ekonomiky transportu i promyslovosti. 2025. № 89. S. 9–19. URL: nbuv.gov.ua Dovbnia S. B., Papusha I. V. Sutnist stratehii pidpryiemstva ta klasyfikatsiia yii vydiv. Ekonomichnyi visnyk Dniprovskoi politekhniky. 2023. № 2. S. 152–160. URL: http://nbuv.gov.ua/UJRN/evngu_2023_2_20 Klivets P. H. Stratehiia pidpryiemstva : navch. posib. Kyiv : Akademvydav, 2007. 320 s. Kononova I. V. Klasyfikatsiia stratehii rozvytku sotsialno-ekonomichnykh system. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia: Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo. 2017. Vyp. 12, ch. 1. S. 167–171. URL: uzhnu.uz.ua Meskon M., Albert M., Khedouri F. Osnovy menedzhmentu / per. z anhl. A. Oliinyk. Kyiv : Osnovy, 2000. 810 s. Porter M. Konkurentna stratehiia: metody analizu haluzei i konkurentiv / per. z anhl. A. Oliinyk, R. Skilskyi. Kyiv : Nash Format, 2020. 416 s. Saienko M. H. Stratehiia pidpryiemstva : pidruchnyk. Ternopil : Ekonomichna dumka, 2006. 390 s. Stratehichne upravlinnia pidpryiemstvom : navch. posib. / V. L. Dykan ta in. Kharkiv : UkrDUZT, 2017. 274 s. Stratehiia pidpryiemstva : navch. posib. / V. D. Savchenko, M. I. Baidyk, R. M. Sheludko ; Khark. nats. ahrar. un-t im. V. V. Dokuchaieva. Kharkiv : KhNAU, 2004. 206 s. Cherep O. H., Veremeienko O. O. Formuvannia stratehii rozvytku pidpryiemstva. Aktualni problemy ekonomiky. 2024. № 7(277). S. 320-325. DOI: https://doi.org/10.32752/1993-6788-2024-1-277-320-325 Chernysheva, O. M., Avdiienko, V. A. (2025). Formuvannia stratehii pidpryiemstva: teoretychnyi aspekt. Aktualni problemy staloho rozvytku, 2(9), 364-371. DOI: https:// doi.org/10.60022/2(9)-42S Ansoff H. I. Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion. New York: McGraw-Hill, 1965. 224 p. Chandler A. D. Strategy and Structure: Chapters in the History of the Industrial Enterprise. Cambridge, Mass. : MIT Press, 1998. 480 p. Higgins J.M. Strategic Management: Concepts and Cases. Chicago: Dryden Press, 1993. 921 p. Karlöf B. Business Strategy: Guidelines for Strategy Development and Implementation. London: Macmillan, 1989. 161 p. Mintzberg H., Ahlstrand B., Lampel J. Strategy Safari: A Guided Tour Through The Wilds of Strategic Management. New York: Free Press, 1998. 416 p.

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