TOOLS OF REGULATORY INFLUENCE ON THE FUNCTIONING OF THE CONSUMER MARKET

Анотація

Assessment of the state and main trends in the development of the domestic market of consumer goods in Ukraine indicate certain problems in Ukraine's economic security. The more open the economy, the higher the negative impact on it and dependence on foreign markets. The growing share of imported goods in the market leads to a decrease in tax revenues, slows down the pace of reproduction of real sector enterprises and reduces the rate of their competitiveness. That is why the main task of the state as a regulator of economic processes is to form mechanisms of economic policy that would ensure the development of the domestic market of consumer goods through the development of a system of tools for its regulation.The development of the domestic market for consumer goods is achieved through effective government regulation, effective management decisions of a strategic nature and the ability of government agencies to develop and implement innovative regulatory mechanisms and tools.The paper presents the essence of the category of state regulation by different authors. It is determined that state regulation is a set of forms and methods of purposeful influence of the state on the development of social production and consumption.The definition of the essence of the concept of the mechanism of state regulation and its components is systematized. Attention is paid to the organizational and economic components of the mechanism of state regulation of the consumer goods market and directions of their application.A system of consumer goods market regulation has been formed, which provides clear delineation and generalization of goals, objectives, methods and tools of regulation for its effective functioning of regulation (regulatory, administrative, international trade, budget, tax, currency and credit, price, antitrust, investment , social protection).Integrated use of direct and indirect methods and instruments of state regulation will ensure the effective development of the consumer market of goods and services, interest businesses in increasing production of consumer goods and services, increase labor productivity and increase consumer income.

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