ECONOMIC AND MARKETING ASPECTS OF ENSURING ENTERPRISE PERFORMANCE EFFICIENCY
Анотація
The paper presents a substantiation of the necessity to identify and implement a rational alternative for the economic behavior of business entities within a volatile external environment. The role of performance parameters is defined as a key criterion for determining the optimality of selecting paths to ensure the stable functioning and sustainable development of an enterprise. The main directions of the substantive content of performance indicators are systematized, covering resource constraints, the configuration of production allocation, competitive behavior, and stakeholder satisfaction. Theoretical and methodological approaches to interpreting the essence of the "efficiency" category are examined, specifically the cost-resource, goal-oriented, systems, and
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